Seth Godin argues that what you do for a living is Making Change. Before your job: technology was old, e-Learning was non-existent, servers were antiquated. You got there: you updated things, you created a tribe of people focused on e-Learning, you got new technology necessary to make things run.

Movements don't start with everyone, they start with the committed and then they grow. Godin is pretty entertaining because he states a lot of 'movements' of tribes. Examples include: Twitter followers, Weightlifters who all work out in the garage, Hari Krishnas, triatheletes (who don't even like to swim, they just want to be part of a group!), Roller Derby Women, Deadheads (Grateful Dead followers), people who are wearing uniforms or hats so they can see who else is an insider. . . we're even doing the same thing here at BbWorld here with the ribbons. Which tribe are you in? Vista SWAT? The BIE? Are you in a user group? You even got a ribbon for taking part of the volunteer activity yesterday!

You don't need to convert everyone. You just need to have 1000 true fans. Like the Deadheads, let those Deadheads spread the word.

We are the first generation of Positive Deviants. Positive Deviant is someone without instruction figures out how to do something a little better. Example: villages in Vietnam and nutrition had to be improved. The people who came and watched these villages noticed the 1 or 2 families who were healthy. These watchers then found these people and put them on a soapbox and amplified them, so everyone else could learn from them. Then everyone else who is malnourished can learn the 'positive deviant' behavior and learn from that person who is held up to the rest.

A little background on Seth: Godin is author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world. Seth's latest book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.