Summary of basics of keynote:
Seth Godin is the substitute speaker for Sir Ken who was taken ill. He says people in this room on cutting edge and making a difference.  Talking about Ideas about how education is today and where it wants to go.

He is talking about those that lead a tribe. Talking about Henry Ford building a system that told people how to do things over and over again.  Schools train folks to be consumers, aka organized brainwashing.

Marketplace is demanding higher education step up to something different.  Compliance does not work to create value.  Asking who is going to lead us in education.

Argues tribal behavior is the tool to change education.  Tribes are formed because we want to be with other people like us.  We like to be insiders and being connected.

How do I create a tribe of people that want to see change?  He says he wants to sell us on being a lead.  Decide to lead, that is how you start a tribe.

You cannot manage your way to make this work.  Does not work well with tenured professors.  What works is the network.  You cannot buy folks attention.

Making change is now called tribal leadership. He says we are the first generation of positive deviants.  This is one that goes to the edge and figures out how to do something different.  Who are the positive deviants in your institution?  How do you give them a platform?  You do not need to convert everyone, just start with a few fans who care so much that they will spread the word.

The opportunity is to lead a tribe.  We are waiting for someone to show up and lead us. Every successful tribe has been run by a heretic who is someone willing to stand up and do something different.

The risk is you will try to promote change but not enough. Every institution needs someone willing to lead change and not follow the rules.
Marketing equals leadership says Godin.

Challenge- challenge people
Change- change the culture
Curiosity – about new things
Charisma – leading gets you charisma
Communicate – communicate to the side
Connect – want to matter and be missed if you do not show up

Godin’s last word is 4v2 if you do it to people you fail, if you do it for people it works.